'Direct Hit' Returns to IPL 2024: Men of Platinum and ESPNcricinfo Elevate Fan Engagement

Mumbai, Maharashtra, India - The Indian Premier League (IPL) has once again set the cricketing world abuzz with its electrifying matches and stellar player performances. Adding to the excitement this season is the return of 'Direct Hit', a content IP brought to fans by PGI India's Men of Platinum in collaboration with ESPNcricinfo.

Following its successful debut during the ICC Men's Cricket World Cup 2023, 'Direct Hit' is back to enhance the IPL 2024 experience for fans. Hosted by Raunak Kapoor and Yash Jha, and featuring cricketing legends such as Irfan Pathan, Ravi Shastri, and Tom Moody, the series aims to spotlight the standout performers of each match, crowning them as the 'Man of Platinum'. This prestigious title recognizes players who exhibit extraordinary courage, resilience, and self-belief - qualities as rare and precious as platinum itself.

Taking fan engagement up a notch, Men of Platinum offers cricket enthusiasts a chance to win tickets to IPL matches by predicting the 'Man of Platinum' before select games through the brand's social media platforms. This interactive initiative, spanning 22 select matches and promoted across ESPN and Men of Platinum channels, encourages fans to showcase their cricketing knowledge for a shot at witnessing the action live from the stands.

Sujala Martis, Director of Consumer Marketing at Platinum Guild International (PGI) - India, expressed her excitement about the partnership with ESPNcricinfo for the second edition of 'Direct Hit' during IPL 2024. She emphasized the initiative's alignment with the brand's values of character and sportsmanship, inviting fans to be part of the narrative that celebrates the essence of the game.

Shekhar Banerjee, Chief Client Officer and Office Head at Wavemaker India, hailed the collaboration as an innovative approach to fan engagement, highlighting the agency's commitment to creating immersive experiences and meaningful connections in the realm of sports partnerships.

As 'Direct Hit' lights up IPL 2024, cricket aficionados can look forward to a season filled with thrilling matches and unforgettable moments, all brought to life by Men of Platinum and ESPNcricinfo's dedication to enriching the fan experience.